Stop Blaming the “Caveman Brain” for Modern Spending
Irene Lam Irene Lam

Stop Blaming the “Caveman Brain” for Modern Spending

The "caveman brain" explanation for overspending is catchy, but it’s bad psychology and oversimplified financial analysis. Human survival didn't just depend on consuming when food was available; it depended on preserving, storing, and planning for winter.

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